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Whitepaper: The Definitive Guide to Scaling Ecommerce in Mexico

Whitepaper: The Definitive Guide to Scaling Ecommerce in Mexico

Regular price $ 797.00 MXN
Regular price $ 997.00 MXN Sale price $ 797.00 MXN
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πŸ“„ WHITEPAPER 2026 β€’ COMPLETE EDITION
πŸš€ LAUNCH PRICE: 20% OFF β€” $997 MXN $797 MXN Β· One-time payment, no interest-free installments Β· Valid until March 31, 2026

From $0 to Scale: The Complete Guide

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Proven frameworks to grow with the system

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100% focused on the Mexico ecosystem

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6 interactive calculators included

120+ pages of frameworks, hard data, and tools to scale your ecommerce.

ADDITIONAL DISCOUNT

Use the coupon and pay only $677 MXN

MARKETONER15%

Final price: $797 β†’ $677 MXN

120+
Pages
19
Sections
6
Calculators
3
Parts

What does the white paper include?

Part I: Strategy and Frameworks

7 SECTIONS
  • Mexico Market Analysis β€” 2026 Data, Size, CAGR, Friction
  • Building an offer with Hormozi Value Equation and bundle archetypes
  • Unit Economics: CM1β†’CM4 waterfall with all MX costs
  • Bullseye framework to find your traction channel
  • Growth Loops, AARRR Pirate Metrics and North Star Metric
  • KPIs by stage (Startup, Growth, Mature) and reporting frequency
  • Decision frameworks: ICE scoring, Kill Switch, Budget Allocation

Part II: Operations in Mexico

7 SECTIONS
  • RESICO tax regime, SAT registration, obligations and tax calendar
  • Payment gateways: Shopify Payments, Conekta, Stripe, MSI β€” with actual costs
  • Logistics: parcel services, costs by zone, fulfillment, free vs. paid shipping
  • Technology stack: essential apps by category and budget
  • 2026 Retail Calendar: Hot Sale, Buen Fin, Black Friday with prep timelines
  • WhatsApp Commerce: API, message pricing, automation flows
  • Legal: PROFECO, NOM-151, Digital Distinction, reform December 2025

Part III: Advertising and Scale

5 SECTIONS
  • Meta Ads: CBO vs ABO structure, Andromeda, CPMs Mexico, creative testing
  • Google Ads: Search, Shopping, PMax β€” when to use each one
  • Creative system: Modular Creative, AIDA hooks, fatigue detection
  • Measurement and attribution: server-side, UTMs, first-click vs last-click, MMM
  • Scaling strategy: increment rules, horizontal/vertical, benchmarks
INCLUDED WITH YOUR PURCHASE

6 Interactive Calculators

Functional HTML tools β€” they open in the browser, no need for Excel or Sheets.

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Profitability Calculator

CM1β†’CM4 with gateways, shipping, MSI, VAT, ISR

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Pricing Framework

Define your optimal price with 3 combined methods

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Monthly P&L

Income statement with 12-month projection

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Growth Readiness Scorecard

25 criteria in 5 categories: Are you ready?

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Creative Tracker

Creative log, fatigue signals, traffic light

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Ads Budget

3 scenarios, distribution, annual calendar


Who Created It?

Chucho Porras β€” Founder & Growth Architect

Chucho Porras

Founder & Growth Architect Β· Marketon.mx

$5,000M
MDP revenue digital
10+
Years of experience
+200
managed ROAS

Monte de Piedad Β· Chopo/Proa Β· San Pablo Β· Bonn Automotriz

Google Partner Β· Meta Business Partner Β· Shopify Expert

REAL RESULTS

Shopify Dashboards β€” No Filters

Shopify Marketon Dashboard β€” YTD

Marketon β€” Our Store

Dashboard Shopify Client β€” YTD

Ecommerce Client β€” Managed by Marketon

Direct screenshots from Shopify. The frameworks in the whitepaper are the same ones we use.


What They Say

β€œWe have been collaborating for more than two years. As the owner of an SME, I have achieved greater growth in sales and customers.”

Enrique Robles
Founder @ The Employment Coach

β€œBased on objective data and analytics, we achieved a proposal 100% focused on conversion, with remarkable results.”

Jose Morales
Product Director @ Monte de Piedad

"Jesus is a really driver of the digital transformation journey for organizations. Real impact for business and end users."

Nelson Liendo
GA Sales Specialist @ Google Cloud

"I had the great pleasure to work with Jesus. I really enjoyed due to his personality, experience and commitment."

Dennis Brandl
Managing Director @ Valtech

TOTAL VALUE: $4,500 MXN

πŸš€ 20% OFF LAUNCH

It includes everything.

$997 $797 MXN

Single payment Β· No interest-free installments Β· Valid until March 31, 2026

Complete white paper + 6 interactive calculators + updates until 2026


What do you receive?

  • Whitepaper PDF β€” 120+ pages, optimized for digital reading and printing
  • 6 Interactive HTML Calculators β€” They work in any browser
  • Immediate access β€” Instant download after purchase
  • Updates β€” Data updated during 2026

πŸ“± The calculators work on desktop, tablet and mobile β€” no need for Excel, Google Sheets or additional apps.


Frequently Asked Questions

What format does it come in?
PDF optimized for reading + 6 interactive HTML files (calculators). Everything downloads instantly.
Is it only for Shopify?
The operational aspects are specific to Shopify. However, the pricing, unit economics, ads, and growth frameworks apply to any e-commerce site in Mexico.
Are the tax records up to date?
Yes. Data for 2025-2026 for RESICO, ISR, IVA, SAT and the PROFECO reform of December 2025. The calculators have the current commissions.
Do calculators work on cell phones?
Yes, with responsive design for desktop, tablet, and mobile. All you need is a browser β€” no installation required.
Are there returns?
As this is downloadable digital content, we do not offer refunds. All information is verified and every tool is functional from day one.
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